"Principles and Values"

Whether you realize it or not your values inform your thoughts, words, and actions. Do you know yours?

Your values are important because they help you to grow and develop both personally and whatever you are trying to build like a brand, a kid, etc...super important stuff!... So, for example, the decisions you make are a reflection of your values and beliefs, and they are always directed towards a specific purpose and intention. So best to level up.

The above photo is representative of Stoicism philosophy which places focus on personal ethics informed by its system of logic. Principles are the chief guides in your behavior (based on your value set). Put it this way, they are the fundamentals and objective truths through which you proceed from one situation to the next (got that)? Principles are important for the governing of your actions.

[AToP] is rooted in a set of Principles and Values fundamental to its mission. Writing them down as a part of the brand's marketing and content strategy allows for a more efficient process in delivering value. Here are [AToP]'s Principles and Values:

Core Values:

1. Empathy

2. Integrity

3. Sincerity

4. Wellness

Guiding Principles:

1. Action  2. Awareness 3. Fulfillment  4. Habit 5. Happiness 6. Possibilities 7. Priorities 8. Purpose 9. Responsibility 10. Questions

Need help with extracting and developing your own set of Principles and Values send me a note to discuss at



  • YouTube
  • Instagram
  • Twitter
  • Facebook
  • Bandcamp
  • SoundCloud