"Let's see where we land." There are many examples here to analyze. One one end disappointment is often rooted in a lack of preparation and a lack of practice. The positive outcomes share common qualities of having a vision and strategy that creates a roadmap to follow. "Let's see where we land" allows room for error. In tests and learns insights gathered need to be applied as learnings to iterate actions. Future actions are planned based on the product and the results of where you are in the present moment. Where you want to be is now measurable, guided by informed intuition.